Passion To Purpose
Backpacking through the mountains of Colombia in 2017, our founder Max decided to take a deep dive into the world of speciality coffee. Touring farms and helping local farmers to hand-pick ripe red coffee cherries, he learnt about the care and effort that goes into producing these unbelievable beans.
To his surprise, he discovered that coffee can have incredible benefits for both body and mind.
In simple terms:
Hello health: Coffee beans are packed with antioxidants and can reduce the risk of chronic diseases.
Goodbye bad moods: Caffeine increases the activity of feel-good chemicals in the brain.
Armed with his background in science, experience in food and drinks manufacturing, and trust in the power of natural ingredients, Max has set out on a mission to change the way we drink coffee.
For him, it’s personal. Before learning about coffee, the daily grind had ground him down. He often relied on cans of ready-to-drink coffee that were packed full of additives, unnatural preservatives, and refined sugar. These drinks are made to last for years on the shelf, not only compromising the flavour of the beans, but also the well-being of the people who drink them.